Collection: Supporting Reservist / Miluimnikim-Owned Businesses

Standing With Those Who Serve: Supporting IDF Reservists & Their Families

In partnership with the World Zionist Congress, ESEK is proud to launch a special collection honoring the resilience, creativity, and entrepreneurial spirit of Israeli small business owners who serve in the Israel Defense Forces (IDF) reserves — and the families who stand beside them.

Every item in this collection is made by an IDF reservist or a close family member. Behind each product is a story of sacrifice and strength: of citizens who put their businesses on hold to protect their communities, and who return determined to rebuild, create, and thrive.

By supporting this collection, you’re doing more than just shopping — you’re standing with Israelis during a time of extraordinary challenge. You’re helping small businesses recover, families regain stability, and a nation heal through resilience and entrepreneurship.

Together, we can elevate these remarkable Israelis — and send a message of unity, pride, and unwavering support.